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Each year, the BIA Parade of Homes gives Central Ohio builders the chance to showcase their homes and craftsmanship. But this event is about more than just one house or one weekend. It’s about long-term visibility, building relationships, and positioning your business for future growth.

If you’ve been unsure about participating, here’s why the Parade of Homes can be a smart move for your business.

1) It’s Not Just About This Year’s Buyer

Yes, the Parade attracts thousands of potential homebuyers. Many are actively looking to build or buy. But just as important are the future buyers who attend. They may not sign a contract this fall, but they’re taking notes, making comparisons, and watching which builders show up consistently.

When they’re ready, your name and brand are already familiar. That’s a big advantage.

2) It Helps You Build Industry Relationships

The Parade isn’t only about connecting with buyers. It also draws other builders, designers, trade professionals, developers, and agents. Participating gives you a chance to grow your network and strengthen your reputation within the industry.

You’re not just showcasing a home. You’re giving people a glimpse of what it’s like to work with you.

3) You Get Long-Term Marketing Support

When you sign up for the Parade, your company becomes part of a professionally run marketing campaign. This includes print ads, television coverage, social media promotion, and a full-color event guide.

The exposure doesn’t end when the event wraps. The marketing materials continue to drive awareness and interest in your business for months afterward.

4) It Works Even If Your Project Isn’t Finished

You don’t need a completed home to participate. This year, you can:

  • Feature a virtual tour if your home is still under construction
  • Highlight available lots
  • Partner with an associate member to showcase products or services

There’s more than one way to get involved. Learn more.

5) It’s a Brand Builder

Builders who participate regularly in the Parade become familiar names in the community. Showing up tells people that you’re active, professional, and proud of your work.

That kind of visibility builds trust. And trust leads to referrals, sales, and long-term success.

Don’t miss the registration deadline!

If you’re looking for a smart way to connect with potential buyers and industry peers, this is your chance.

2025 Parade of Homes Information
📅 Event dates: September 18 to 28 (Thursday through Sunday)
🗓 Registration deadline: July 18
🔗 Register or learn more here
Sponsorship packages are available!

The Parade of Homes is one of the most visible opportunities to showcase your work and connect with the Central Ohio housing market. We hope you’ll join us!

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