Sponsorship Opportunities
As you plan your budget for 2012, we hope you’ll keep the BIA in mind. Our Association offers numerous sponsorship and advertising opportunities throughout the year, targeting both members and consumers.
Please click on the link below to view all of the sponsorship/advertising opportunities available in 2012. This information will help you determine where your marketing dollars will be best spent in the coming year.
- 2012 Sponsorship & Advertising Guide - Detailed list of sponsorship/advertising opportunities
► Scroll down for a list of all sponsorship and advertising opportunities available in 2012.
Contact the BIA with any questions at (614) 891-0575. We look forward to your participation and your support!
General Meetings: January - December
The BIA hosts four General Membership Meetings each year, including the Builder Bowling Auction, Profit By Association, Building Industry Awards and the Inaugural Celebration.
Benefits
Recognition on marketing materials • Recognition at meeting • Signage at meeting • Listing on Sponsors webpage
Contact: Patty Halper;
| Millennium Club Sponsorships | Cost |
|---|---|
| Patron | $500 |
| Donor | $350 |
| Friend | $200 |
Muddy Boots Breakfast Seminars: January - December
These seminars are offered free of charge to builder and remodeler members. This is a great opportunity for associates to reach their target audience at a very reasonable cost.
Benefits
Guaranteed 5 seminars per year • First right of refusal to present seminar if topic is in your field • Recognition on marketing materials • Signage at seminars • List of attendees with contact information for follow-up marketing • Listing on Sponsors webpage
Contact: Bernadine Pesika
| Sponsorship | Cost |
|---|---|
| Series* |
$2,000* |
*The Muddy Boots sponsorship is currently reserved.
Member Mixers: January - December
These free networking events, which are open to all BIA members, are held once a quarter. The mixers are an excellent opportunity to meet other members and learn about the BIA, while enjoying free food, beverages and prizes.
Benefits
Recognition on marketing materials • Recognition and signage at mixer • Short presentation of prizes and introduction of new members during mixer • Listing on Sponsors webpage
Contact: Bernadine Pesika
| Sponsorships | Cost |
|---|---|
| Mixer | $150 - $250 |
Networking Night: February
Networking Night is the only opportunity of the year for BIA associate members to display their products and services in a trade show atmosphere to hundreds of other BIA members.
Benefits
Recognition on marketing materials • Signage at event • Listing in event program • Listing on Sponsors webpage
Contact: Linda Winrod
| Sponsorships | Cost |
|---|---|
| Major Event | $1,500 |
| Trip | $1,000 |
| Valet | $700 |
| Passport | $600 |
| Beverage | $300 |
| Decorations | $250 |
HomeQuest: March
HomeQuest is a scattered site tour featuring new single-family homes throughout central Ohio.
Benefits
Presentations at builder meetings • Name/logo inclusion in all media promotion • Signage at event • Listing on HomeQuest website • Listing on Sponsors webpage
Contact: Patty Halper
| Sponsorships | Cost |
|---|---|
| Event | $1,000 - $2,500 |
Spring CondoQuest: April/May
CondoQuest is a scattered site tour featuring new condominiums, townhouses, patio homes and cluster housing throughout central Ohio.
Benefits
Presentations at builder meetings • Name/logo inclusion in all media promotion • Signage at event • Listing on CondoQuest website • Listing on Sponsors webpage
Contact: Patty Halper
| Sponsorships | Cost |
|---|---|
| Event | $1,000 - $2,500 |
Showcase of Remodeled Homes: May
The BIA Remodelors Council's annual Showcase of Remodeled Homes is a two-day scattered site tour featuring everything from whole house renovations and additions to indoor and outdoor living areas in the central Ohio area.
Benefits
Name/logo inclusion in all media promotion • Complimentary Showcase tickets • Signage at event • Listing on Showcase webpage • Listing on Sponsors webpage
Contact: Patty Halper
| Sponsorships | Cost |
|---|---|
| Platinum | $1,000 |
| Gold | $500 |
| Silver | $250 |
MAME Awards: May
The Marketing And Merchandising Excellence (MAME) Awards is the annual black-tie event honoring the top achievers in new home sales and marketing from the previous year.
Benefits
Recognition on marketing materials • Recognition in PowerPoint presentation at event • Signage at event • Listing in event program • Listing on MAME webpage • Listing on Sponsors webpage
Contact: Linda Winrod
| Sponsorships | Cost |
|---|---|
| Emerald | $2,000 |
| After Party | $1,500 |
| Platinum | $1,000 |
| Gold | $500 |
| Silver | $250 |
Parade of Homes Preview Party: June
The night before the BIA Parade of Homes officially opens to the public, the Preview Party offers a sneak peek at the Parade homes, food and drinks from Cameron Mitchell's and an awards ceremony honoring the Parade builders. Proceeds benefit Nationwide Children’s Hospital Foundation and BIA Foundation Charities.
Benefits
Name/logo inclusion in all media promotion • Logo on invitation and tickets • Signage at event • Opportunity to present Parade builder awards during ceremony • Complimentary Preview Party and Parade "VIP" tickets • Listing on Parade website • Listing on Sponsors webpage
Contact: Patty Halper
| Sponsorships | Cost |
|---|---|
| Event* | $9,500* |
*The Preview Party sponsorship is currently reserved. Ask about openings.
Parade of Homes: June
Since 1952, the BIA Parade of Homes has been the premier live home show in central Ohio, showcasing the latest in architecture, interior design, technology, outdoor living spaces and landscaping. The Parade gives 40,000 attendees the opportunity to see the best our industry has to offer. This event is an incredible opportunity to get your company name in front of thousands of people in central Ohio and surrounding areas.
Benefits
Name/logo inclusion in all media promotion • Logo on Parade "VIP" tickets • Display tent at event • Signage at event • Complimentary Preview Party and Parade "VIP" tickets • Ad on Parade website • Listing on Sponsors webpage
Contact: Patty Halper
| Sponsorships | Cost |
|---|---|
| Event | Packages available to accommodate a variety of budgets |
Golf Classic: August
The annual Golf Classic at the OSU Golf Club offers members the opportunity to play on either the Scarlet or Gray Course while enjoying networking, lunch, drinks, dinner, awards and prizes.
Benefits
First chance to reserve a foursome on the Scarlet Course • Opportunity to work the outing • Signage on the course • One lunch • Listing in event program • Listing on Sponsors webpage
Contact: Linda Winrod
| Sponsorships | Cost |
|---|---|
| Dinner | $1,500 |
| Lunch | $1,500 |
| Appetizers | $500 |
| Grand Prizes | $500 |
| Golf Carts | $400 |
| Driving Range | $350 |
| Putting Greens | $350 |
| Beer Kegs | $300 |
| Scarlet Hole | $275 |
| Gray Hole | $275 |
| Door Prizes | $25 - $100 |
Profit By A$$ociation Golf Outing: October
The annual BIA Profit By A$$ociation Golf Outing allows associate members to bid on and win a round of golf with builder members.
Benefits
Opportunity to work the outing • Signage on the course • One lunch • Listing in event program • Listing on Sponsors webpage
Contact: Linda Winrod
| Sponsorships | Cost |
|---|---|
| Silent Auction Bids | $500 - $1,500 |
| Dinner | $1,750 |
| Lunch | $1,500 |
| Appetizers | $500 |
| Major Prizes | $500 |
| Golf Carts | $250 |
| Hole | $200 |
| Driving Range | $200 |
| Beverage Stations | $250 |
| Door Prizes | $25 - $100 |
Building Industry Awards: October
The Building Industry Awards honors distinction at all levels of the building industry. Members who have an accumulated history of exceptional achievement are also inducted into the BIA Hall of Fame during this awards ceremony.
Benefits
Sponsor logo on entry form mailed to all members • Recognition at event • Signage at event • Listing in event program • Listing on Sponsors webpage
Contact: Patty Halper
| Sponsorships | Cost |
|---|---|
| Event | $250 - $1,000 |
Builder Update: Builder & Associate Profiles
Builder Update is the official publication of the BIA. This bi-monthly magazine has a circulation of more than 1,000, including builders, associates and opinion leaders in central Ohio. The online version of the magazine is available to an unlimited number of consumers. Builder and associate members can promote their company, products and services with a Member Profile in the magazine.
2012 Builder Update Member Profile Agreement
Benefits
Two-page spread in magazine • Ad on homepage • Listing on Current Issue webpage • Extra copies of the magazine • Press-quality version of your profile and pictures for your own promotion • BIA-produced ad (size: 6.89 x 11.5) included in the Sunday edition of The Columbus Dispatch
Contact: Patty Halper
| Profile | Cost |
|---|---|
| Builder/Associate | $1,000 |
Builder Update Advertising
Since 1982, Builder Update has focused on sharing information about members and developments in the residential building industry of central Ohio. The magazine currently has a circulation of more than 1,000, including builders, remodelers, developers and service professionals. According to the BIA Communications Audit, 85% of BIA members read Builder Update when it arrives in the mail. An unlimited number of consumers can also read the magazine on the BIA’s website. By advertising in the magazine, you can reach key decision makers.
2012 Builder Update Advertising Rates & Information
Benefits
Full-color ad in magazine • Free design services with 3-time or more ad contracts • Listing on Current Issue webpage • Listing on Sponsors webpage
Contact: Patty Halper or Linda Winrod
| Ad Sizes | BIA Members 1 Time Ad Rate (per month) | BIA Members 3 Time Ad Rate (per month) | BIA Members 6 Time Ad Rate (per month) |
|---|---|---|---|
| Inside Front Cover* | $700* | $670* | $655* |
| Inside Back Cover* | $690* | $660* | $635* |
| Back Cover (2/3 Page)* | $700* | $670* | $655* |
| Full Page | $660 | $630 | $600 |
| 2/3 Page | $435 | $415 | $395 |
| 1/2 Page | $330 | $315 | $300 |
| 1/3 Page | $285 | $270 | $255 |
| 1/4 Page | $235 | $220 | $200 |
| 1/6 Page | $185 | $170 | $155 |
| Inserts | $450 | $395 | $325 |
*These ad spaces are currently reserved. Ask about openings.
Membership Directory Advertising
The BIA's annual Membership Directory is sent to every BIA builder and associate member once a year. All new members are given a copy of this directory as well. It is common knowledge that the directory is a very important business tool for BIA members, and you will likely find it in either their office or vehicle. Every time a member opens the directory, they will see your ad!
Benefits
Ad in directory • Listing on Sponsors webpage
Contact: Bernadine Pesika
| Ad Sizes | Cost |
|---|---|
| Back Cover* | $925* |
| Inside Front Cover* | $800* |
| Inside Back Cover | $750 |
| Full Section Divider (Tab Back) | $575 |
| Full Section Divider (Tab Front) | $525 |
| Half Section Divider (Tab Front) | $375 |
| Full Page | $450 |
| Half Page | $275 |
| Business Card | $125 |
| Classified Listing | $25 |
| Logo | $15 |
*These ads are currently reserved. Ask about openings.
Engraved Pavers
Would you like to be a permanent part of the BIA of Central Ohio? How would you like to see your name engraved on a paver each and every time you visit the BIA? Think of how many other homebuilding professionals will see your company name each time they visit the BIA too! Members can purchase an engraved paver in the front walk-way or the rear patio of the BIA.
Benefits
Paver at BIA Office • Listing on Sponsors webpage
Contact: Linda Winrod
| Pavers | Cost |
|---|---|
| Front Walk-way | $1,000 |
| Rear Patio | $250 |
