BIA CondoQuest Marketing Opportunities

Get your product in front of central Ohio’s prospective home buyers.  Become a sponsor of the CondoQuest.

This OPEN HOUSE TOUR attracts a major audience of well-qualified prospective buyers to tour numerous new condos and patio homes in neighborhoods all across central Ohio for free.  Typically held in April, this event spans two weekends and a weekday evening.

Benefit from a marketing campaign valued at more than $90,000

• Special edition Tour Books insert – reaching over 110,000
• TV ads
• Radio
• Targeted social media
• Story placement

Last year, some 7,000,000 PR impressions were generated in TV, radio, print articles, blogs and social media and featured BIA Home & CondoQuest builders and sponsors. The coverage equates to roughly $250,000 in advertising value.

Drive information straight to consumers

• Promotion and giveaway opportunities
• Placement of product information within properties on tour

The event offers access to the most desirable consumers through sponsorship. Attendees are seeking everything from new builds and remodels to premier home products and the newest technology.

“The audience is 100% qualified,” said BIA of Central Ohio Director of Operations Tracy Schiefferle. “Our guests only attend CondoQuest if they are interested in homeownership. Few marketing opportunities connect sponsors so perfectly with this desirable target.” Schiefferle added that as a result, CondoQuest sponsorship is an ideal vehicle for lenders and others seeking direct access to area consumers who either own a home or are seeking to purchase, rent or build a new condo or patio home.

Interested?  Email Tracy Schiefferle at tracy@biahomebuilders.com or call (614) 891.0575, ext. 107.