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Advertising and
Sponsorship
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The BIA has several advertising outlets available
throughout the year as well as a multitude of sponsorship opportunities
for a variety of different events. If you have advertised through the
BIA or sponsored a BIA event in the past, you know the satisfaction you
get when you see your company name in print and the knowledge that other
building industry leaders see your name in print too.
Below is a list of advertising and sponsorship
opportunities. We look forward to your participation! |
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Publications
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Builder Update
The BIA's monthly magazine, Builder Update, is mailed to
more than 1,300 builders, associates and opinion leaders in central
Ohio. You can reach these decision makers each month by promoting your
products or services in this industry publication. For information on
how to advertise in Builder Update, please contact Patty Sobiech at the
BIA, (614) 891-0575.
Builder
Update Rate Sheet
BIA Membership Directory
The BIA's annual Membership Directory is sent to every
BIA Builder and Associate member once a year. All new members are given
a copy of this directory as well. For information on how to advertise in
the Membership Directory, please contact Bernadine Johnson at the BIA, (614)
891-0575.
Publications printed by The Columbus Dispatch
for BIA Events
The Columbus Dispatch prints several publications throughout the year
for BIA events. These publications include the
Parade of Homes Preview
Book, the
Parade of Homes Plan Book, the
Fall CondoQuest tabloid
and the
Spring CondoQuest tabloid.
These publications are inserted in the newspaper and, in many cases, are
also distributed at the events. BIA members who advertise in more than
one of these publications are entitled to discounted rates. For
information on how to advertise in any of these publications, please
contact The Columbus Dispatch, (614) 461-5160.
Publications printed by
Suburban News Publications (SNP) for BIA Events
Suburban News Publications (SNP) prints the
Showcase of Remodeled
Homes
tabloid, which is inserted in the newspaper and also distributed at the event.
For information on how to advertise in this section, please contact SNP at (614)
410-0246.
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Meetings
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General Meetings
The BIA hosts a General Membership Meeting almost every
month of the year, excluding the summer months. This
educational series is sponsored by a generous group of BIA members known
as the Millennium Club. Without support from BIA members, the General
Meetings would not be possible. For information on the benefits of
sponsoring the General Meetings, please contact Patty Sobiech at the
BIA, (614) 891-0575.
SMC Quarterly Luncheon Meetings
The BIA's Sales & Marketing Council (SMC) luncheon
meetings feature informational topics such as architectural trends and
provide the opportunity for attendees to take tours of locations such as
The Columbus Dispatch or Miranova. For information on the benefits of
sponsoring a Quarterly Luncheon, please contact Linda Winrod at the BIA,
(614) 818-1397.
Cocktail Party at NAHB International
Builders' Show
At the beginning of each year, the National Association
of Home Builders (NAHB) holds its International Builders' Show in
different locations throughout the United States. The BIA of Central
Ohio hosts a Cocktail Party for members during the event. For
information on the benefits of sponsoring the Cocktail Party, please
contact Patty Sobiech at the BIA, (614) 891-0575.
MAME Awards Gala
The MAME (Marketing And Merchandising Excellence) Awards
Gala is an annual black-tie event honoring the top achievers in new home
sales and marketing for the previous year. This event was created by the BIA's Sales and Marketing Council (SMC). For information on the benefits
of sponsoring MAME, please contact Linda Winrod at the BIA, (614)
818-1397.
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Trade Shows
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Networking Night
Networking Night is the only opportunity of the year for
BIA members to display their products and services in a trade show
atmosphere to hundreds of other BIA associate and builder members. For
information on the benefits of sponsoring Networking Night, please
contact Linda Winrod at the BIA, (614) 818-1397.
New Home Expo
During the first quarter of the year, the BIA holds a New
Home Expo, which is geared toward consumers. Special guest
speakers address the steps involved with building a new home. BIA
members also have booths at the event, where they can display their
products and service to consumers. For information on the benefits of
sponsoring the New Home Expo, please contact Patty Sobiech
at the BIA, (614) 891-0575. |
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Home Shows
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Spring/Fall CondoQuest
CondoQuest is a scattered site event showcasing new
condominiums, townhouses, patio homes and cluster housing throughout
central Ohio. The BIA created CondoQuest in order to drive as much
traffic as possible to those members' sites featured in the event
through a collective marketing effort.
The event became so popular among
BIA members and consumers that the BIA decided to hold both a Spring and
Fall show. For information on the benefits of sponsoring CondoQuest,
please contact Patty Sobiech at the BIA, (614) 891-0575.
Showcase of Remodeled Homes
The BIA Remodelors Council's Annual Showcase of Remodeled
Homes was designed to promote remodeling companies and increase their
business. This two-day scattered site tour features everything from
whole house renovations and additions to indoor and outdoor living areas
in the central Ohio area.
For information on the benefits of sponsoring
the Showcase of Remodeled Homes, please contact Amy Lively at the BIA,
(614) 891-0575.
Parade of Homes
The BIA's Parade of Homes is the Association's largest
event. Since the Parade began in central Ohio in 1952, this event has
grown to become one of the most prestigious events offered by the BIA.
The Parade gives builders the opportunity to present their products to
the home-buying public in order to sell homes, display the latest
designs and technologies, and to promote the dream of homeownership.
Over 40,000 paid attendees typically visit the sixteen-day event each
year.
The Parade is an incredible opportunity to get your company name
in front of thousands of people in central Ohio and surrounding areas.
For information on the benefits of sponsoring the Parade of Homes,
please contact Patty Sobiech at the BIA, (614) 891-0575.
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Golf Outings
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BIA Membership Golf Outing
The Annual Membership Golf Outing is a
fun-filled event and a great networking opportunity open to all BIA members.
For information on the benefits of sponsoring the Membership Golf Outing,
please contact the Bernadine Johnson at (614) 891-0575.
BIA Golf Classic
The Annual BIA Golf Classic is a great event that allows members to
network in a relaxed environment. For information on the benefits of
sponsoring the Annual BIA Golf Classic, please contact Linda Winrod at the
BIA, (614) 818-1397.
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Do you have a press release to send the BIA?
The BIA encourages all of its members to send newsworthy
events and happenings to be included in the Association publications.
The BIA's Blueprint newsletter, featured every Monday in The Daily
Reporter, has a section called "Member News." In addition, the BIA's
monthly magazine, Builder Update, includes a similar section called
"Grade Stakes."
Send your press releases to Amy Lively
at the BIA. |
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